Job Search Branding Lessons from Your Local Supermarket
I want to give you an example of how effective branding can be. It’s one that you are familiar with in your personal life and I want to use it as a metaphor for why you should be doing branding in your career and your professional life.
When you go to the store and buy laundry detergent have you ever in your entire life picked up the container of detergent, turned around and said to yourself,
“Hmm. I think the combination of chemicals in this detergent will do a better job of cleaning my laundry than these chemicals will.”
No. You’ve never done that once in your entire life. You put that laundry detergent because you’ve always bought that laundry detergent, or because there was a coupon, or it was cheaper… Anything other than the fact that it would make your wash cleaner.
