Is Your Company Trying To Hide You From View?

By Jeff Altman, The Big Game Hunter

When you go to the store to buy detergent, have you or anyone you know ever picked up two or three different products, looked at the list of ingredients, and said to yourself or out loud, “Hmm. The chemicals and their interaction are going to cause my laundry to become whiter than this other brand.”

No!

People purchase detergent based on anything other than the list of chemicals or ingredients. They purchase it because their husband, wife, partner, mother, father or friend told them to buy it. Maybe they made the decision based on price or because they had a coupon. No one has ever reasoned that the interrelationship between the chemicals in one product yields a superior result to those in another.

These companies have built a brand that causes you to choose them. That is what people need to do, too, in order to be chosen and sought out.

Taking Control Of Your Job Interview

A 2018 article about CIO compensation points to their seven-figure compensation packages, including salary, bonus, stock options and more, and begs the question: How did they land these positions? Some are promoted internally, but often, these men and women are sought out by their firms or the search firms they hire to evaluate talent…