Branding and Your Career

By Jeff Altman, The Big Game Hunter

When you purchase detergent to do your laundry, have you ever stood in the aisle of the store, looked at the list of ingredients, and said to yourself, “Hmm. The interrelationship between the chemicals in this one will make my wash much cleaner than the ones in this one?”

Of course, not. You buy detergent because it is cheaper, you have a coupon, you’ve seen…