5 Tips For Career Branding That Will Take You Far

By Jeff Altman, The Big Game Hunter

When I worked in recruiting, I developed a lot of expertise. I was known to some in the New York City market but nowhere else. Everyone had inflated job titles like VP, Talent Acquisition for North America… with 2 weeks of experience. That wasn’t me.

I didn’t use a title even though by this time I had more than 20 years of experience. I realized neither job hunters nor corporate recruiters were being signaled by the recruiter’s title of their experience because of title inflation.

I started to think of how to differentiate myself, and brand myself in a way in a way that signaled my expertise. Into my mind came the phrase, “The Big Game Hunter.” It was familiar but different than the term “headhunter” that most know but one I was able to trademark for all categories of employment. Strong, yet different. It worked for me in search and now in my work as a coach offering no BS career advice.

Career branding as a strategy can help you stand out from others and position yourself for professional success. If you’re feeling uninspired about your job search or career, or just want to stay ahead of the competition, it may be time to develop a career branding strategy that will help you not just now but for years to come.