LinkedIn is a place where you can build your brand daily to develop the appearance of being a subject matter expert. This allows you to stand out from others and have them approach you for opportunities instead of you having to chase them as so many do. Here is how to become a subject matter expert on LinkedIn.
Build your expertise on LinkedIn
Begin by building a network of connections by doing the following. Choose 3–5 prospects and invite them to connect with you. Please write a few paragraphs introducing yourself and give them an introduction to your career and industry. Follow up with them in the appropriate time frame. It’s not about quantity. It’s about quality. “Let’s say you’re a career coach. I don’t care how great you are; if you have never helped anyone you invite to your LinkedIn network, you need to work to change that. Ask them to visit your page and click Follow or Connect. You need to work to change that.
Add your expertise to your profile.
Make sure that you list all of your expertise on your LinkedIn profile. This will increase the likelihood that others will find you. Even if you think you do not have enough experience, even having something will help. Emphasize your expertise to make it stand out. List interests. Make sure that you list 3–5 interests that you have. They will tell a reader where you are interested in going, so keep this in mind when doing your research. Create a LinkedIn group. You can create groups for any particular interest on LinkedIn. It is not limited to just your expertise areas. It is a way to make connections and open doors. Once you have your list of interests and your group, it is time to go out and have fun.
Share your knowledge
LinkedIn is all about sharing knowledge with others. And this is where you will help people by sharing what you know. If you aren’t a professional in your industry, this is a great way to get an edge on your competition. Look for the top people in your industry or industry topics you care about and share. The more you share, the more you will be discovered by others. Learn how to post and comment. I often see people posting content that they don’t understand. I think they just want to get likes…