10 Steps to Becoming a Subject Matter Expert on LinkedIn

By Jeff Altman, The Big Game Hunter

LinkedIn is a place where you can build your brand daily to develop the appearance of being a subject matter expert. This allows you to stand out from others and have them approach you for opportunities instead of you having to chase them as so many do. Here is how to become a subject matter expert on LinkedIn.

Build your expertise on LinkedIn
Begin by building a network of connections by doing the following. Choose 3–5 prospects and invite them to connect with you. Please write a few paragraphs introducing yourself and give them an introduction to your career and industry. Follow up with them in the appropriate time frame. It’s not about quantity. It’s about quality. “Let’s say you’re a career coach. I don’t care how great you are; if you have never helped anyone you invite to your LinkedIn network, you need to work to change that. Ask them to visit your page and click Follow or Connect. You need to work to change that.

Add your expertise to your profile.
Make sure that you list all of your expertise on your LinkedIn profile. This will increase the likelihood that others will find you. Even if you think you do not have enough experience, even having something will help. Emphasize your expertise to make it stand out. List interests…